The success of Scooper can, however, be attributed to some factors which include (but not limited to): Despite having a strong rival (i.e Opera News) to compete with, it is interesting to see that Scooper is making headway irrespective. The platform - formerly known as “ Eaglee News App” - was re-branded and officially launched by Transsion Holdings in January 2019. Scooper, on the other hand, is more of a news app launched to rival Opera News. As at the time of concocting this article, Opera News boasts of over 10 million downloads.īasically, it is evident that Opera did its homework right and launched Opera News to feed an hungry audience with growing appetite for improved access to news, trends, and contents. This strategy raised Opera News’ download numbers to millions in months. Upon official launch, Opera introduced Opera News as its first product under its “Africa First” strategy and even got more people to download the app as the company offered enticing referral incentives to users who got their relatives/friends/acquaintances to download the app through their referral links. Interestingly, before the official launch of the app, Opera ran a pre-launch test which saw over 100,000 people download the app, crowning the Opera News as the most downloaded news app in Africa at the time. As interest in the service spiked to over 100 million active users barely after 1 year of introducing the feature, Opera Software decided to launch the Opera News platform as a standalone news app in 2018. Scooper: History and Entrance Strategyīefore becoming a standalone news app, Opera News was basically a feature which was incorporated into its Opera Mini browser.
And this feat achieved by both platforms can be attributed to the success of the parent companies in other ventures. There a number of content curation platforms in Africa but Opera News (developed and operated by Opera) and Scooper are the most used and most popular.
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